Services

Developing Local Market Media Solutions.

 

Your business is our business.

 

Our roots are in the agency business

Each team member has a well-rounded portfolio of client experience.  Our passion for day-to-day operations facilitates integration of the big picture, creative concepts, and execution.

We treat every dollar as if it is ours

Regardless of the budget, we perform our due diligence to maintain the integrity of a media campaign.  This ensures goals are met without generating waste.

We know the value of local marketing

DLM knows how to develop customized approaches in each market.  We are intimately familiar with the broad range of media options including TV, cable, radio, out of home, and online so we can put together the best mix.

 

 

Why our media planning and buying is exceptional:

  • We develop customized, locally-targeted media plans to align with your overall marketing goals. 

  • We use targeted research to execute your plan efficiently and effectively. This enables us to negotiate exceptional value on your media schedules while covering our fee at the same time. 

  • Each client gets personal attention from a highly experienced employee who handles planning, negotiating, and interfacing with your team in each market.

  • Local Targeting is our specialty.  Our unique approach, buying to demographic strengths, enhances your share of voice to the consumer.

  • Our geo-targeted mindset has a track record for creating solid and innovative value-added opportunities that help to achieve the goals of a campaign.

  • We think outside the box. Beyond the scope of traditional media opportunities in Print, Television, and Radio, we have experience in a variety of social media outlets and guerilla marketing techniques. The staff at DLM Media Solutions has executed Facebook, Twitter, and mobile contesting. We have used a variety of media options to expand the reach of our clients’ message, including VOD, Pump Toppers, Transit, Online, and Local Market Internet.

  • We track every single media element to protect your media investment.

  • We can develop custom reporting to fit your business needs.

  • With a strong ROI approach, we ensure that our clients understand the real value and the real cost of their advertising.


 

Capabilities Overview


Strategy

Multichannel media planning

Marketing strategy

Multicultural marketing

Entertainment, cause and content marketing

Media and consumer trend watching

Competitive tracking and insights


Activation

Local Broadcast: TV, Radio, Cable

Digital: Mobile, Video, Social, 
Display, Search, Tablet

Out-of-home: TRaditional/
non-traditional media, Place based, Digital, Cinema, Community activation, Events

Print: Magazine, Newspaper

Content development


Measurement

Campaign performance

Channel optimization

Media mix optimization

ROI

Marketing effectiveness

Social listening tracking